La Crosse is a city in the U.S. state of Wisconsin and the county seat of La Crosse County. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border. La Crosse's estimated population in 2017 was 51,834. The city forms the core of and is the principal city in the La Crosse Metropolitan Area which includes all of La Crosse County and Houston County, Minnesota for a population of 135,298.A regional technology, medical, and transportation hub, companies based in the La Crosse area include Organic Valley, Logistics Health Incorporated, Kwik Trip, La Crosse Technology, City Brewing Company, and Trane. La Crosse is a college town and home to the University of Wisconsin-La Crosse, Viterbo University, and Western Technical College.